Areas of Expertise
Creative Direction
Brand Strategy
Copywriting/Production
Experiential Marketing
Resume
Education: Marquette University Milwaukee, WI 2000-2004
Bachelor of Arts Degree in Communication
• Broadcast and Electronic Communication Major, Anthropology Minor
• 3.80 Q.P.A. – Graduated Magna Cum Laude
• Alpha Sigma Nu – Jesuit Honor Society – Top 15 Percent of Class
• Kappa Tao Alpha – Communication Honors Fraternity – Top 10 Percent in Major
Experience:
Weber Shandwick Oct 2019 - Present
VP | Creative Director
Brands: M&M’s, Dove Chocolate, Orbit Gum, Extra Gum, Cheez-It, Greenies, Pedigree, Sheba, Huggies, ISSA, Special K, Nutri-Grain
Leo Burnett Jan 2011 - Oct 2019
Associate Creative Director - Copywriter
Brands: ALDI, Delta Faucet, Marshalls, Allstate, McDonald's Kellogg's & Jim Beam
Arc Oct 2009 - Jan 2011
Senior Interactive Copywriter
Brands: Nestle Purina, RIM Blackberry, Samsung, Sealy
Tribal DDB Jan 2005 – Oct 2009
Interactive Copywriter
Brands: Wrigley, Quaker Oats, Gatorade, Kraft (A.1. Steak Sauce); State Farm Insurance; JCPenney; The Home Depot; Morton Salt
My love of writing started at a young age, creating parody songs and aspiring to be the next Weird Al Yankovic (Dream Big).
My first stint in advertising was as an administrative assistant and volunteering to give free ideas in my downtime. After a short while, my ideas were selling, and they made me a junior copywriter.
Over the years, I've been able to tell jokes, stories that tug heartstrings, write songs, solve business problems and genuinely surprise people for a number of iconic brands.
I've even had the opportunity to incorporate my love of music into some parody tracks: Nappy Roots "Good Day" for Special K, and a funky James Brown-esque ditty for McDonald's (Dream Realized).
Email
schwanzie@gmail.com
Phone
(414) 241-8882
Awards & Recognitions
-
2024 Shorty Impact Awards Winner in Data & Insights - Greenies Houndstoothless
2024 Shorty Impact Awards Winner in Influencer, Creator & Celebrity - Greenies Houndstoothless
-
Cannes Media Lions Short List Kelloggs Special K 2014
Cannes Promo & Activation Short List Kelloggs Special K 2014
American Advertising Awards National Gold - Digital Advertising Kelloggs Special K 2014
American Advertising Awards District Silver - Television Kelloggs Special K 2014
American Advertising Awards District Silver - Internet Video Kelloggs Special K 2014
American Advertising Awards National Bronze - Integrated Campaign Kelloggs Special K 2014
Communication Arts Design Annual Winner Kelloggs Special K 2014
Shark Awards Design Shortlist 2014 Special K More Than A Number Poster
North American Effie Awards Bronze Integrated Campaign Kelloggs Special K 2014
North American Effie Awards Gold Snacks, Desserts & Confections Wrigley Gum Orbit Big Pak 2010