Areas of Expertise

Creative Direction
Brand Strategy
Copywriting/Production
Experiential Marketing

Resume

Education: Marquette University Milwaukee, WI 2000-2004

Bachelor of Arts Degree in Communication
• Broadcast and Electronic Communication Major, Anthropology Minor
• 3.80 Q.P.A. – Graduated Magna Cum Laude
• Alpha Sigma Nu – Jesuit Honor Society – Top 15 Percent of Class
• Kappa Tao Alpha – Communication Honors Fraternity – Top 10 Percent in Major

Experience:

Edelman January 2026 - Present

SVP | Group Creative Director

Brands: General Mills Portfolio including: Pillsbury; Betty Crocker; Annie’s; Cheerio’s; Blue Buffalo; Old El Paso; & more

Weber Shandwick Oct 2019 - January 2026

VP | Creative Director

Brands: M&M’s, Dove Chocolate, Skittles; Orbit Gum, Extra Gum, Cheez-It, Greenies, Pedigree, Sheba, Huggies, ISSA, Special K, Nutri-Grain

Leo Burnett Jan 2011 - Oct 2019
Associate Creative Director - Copywriter
Brands: ALDI, Delta Faucet, Marshalls, Allstate, McDonald's Kellogg's & Jim Beam

Arc Oct 2009 - Jan 2011
Senior Interactive Copywriter
Brands: Nestle Purina, RIM Blackberry, Samsung, Sealy


Tribal DDB Jan 2005 – Oct 2009
Interactive Copywriter
Brands: Wrigley, Quaker Oats, Gatorade, Kraft (A.1. Steak Sauce); State Farm Insurance; JCPenney; The Home Depot; Morton Salt

My love of writing started at a young age, creating parody songs and aspiring to be the next Weird Al Yankovic (Dream Big).
My first stint in advertising was as an administrative assistant and volunteering to give free ideas in my downtime. After a short while, my ideas were selling, and they made me a junior copywriter.


Over the years, I've been able to tell jokes, stories that tug heartstrings, write songs, solve business problems and genuinely surprise people for a number of iconic brands.


I've even had the opportunity to incorporate my love of music into some parody tracks: Nappy Roots "Good Day" for Special K, and a funky James Brown-esque ditty for McDonald's (Dream Realized).

Email
schwanzie@gmail.com

Phone
(414) 241-8882

Awards & Recognitions

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Awards & Recognitions *